Part skate team, part board brand, all stoke. This Toronto based longboard crew sponsors pro skaters and produces their own line of premium decks.
I was approached by Bombora to design and illustrate graphics for two longboard decks for their 2016 line. I was given some specifics asks in terms of content and theme, but also free reign to execute those designs however I saw fit.
Following the brief of finding a balance between approachability and credibility, I set out to find an icon for John that was both representative of him (in this case his intials) but also presented an image of bold confidence without feeling too corporate.
Unfortunately, none of the initial design concepts hit the mark. I went back to square one with John and we further discussed what set him apart from other consultants and in the process I got to know him as a person. It was from those conversations that I was able to come to a design that would lead to his final brandmark.
The initial concept for the site, and specifically its homepage put the primary focus on the sales funnel. The steps being; introducing John, setting up the "problem", the solution, and a call to action. From there, the task was to expand upon the available services offered, another quick call to action, and a space to promote his upcoming book.
Utilizing the design elements explored in the branding stage, I was able to quickly build out a clean and functional design that immediately resonated with the client.
Once that overall look was established, the same design treatment was applied to the rest of the site.
Tools: Sketch, Adobe Illustrator, Adobe Photoshop